Today in APIs: SubtleData Has Not-So-Subtle Impact

Published: 11/13/2012

SubtleData debuts developer platform to access point-of-sale systems.

With over 200 developers working to deliver new applications for this platform that connects mobile to point of sale systems, SubtleData is aimed at a market of hundreds of companies developing these tools. SubtleData is a huge time saver, according to a press release in Virtual-Strategy Magazine,

“Working with SubtleData has been a pleasure for our development team,” said Jeff McGregor, CEO of Dash. “Their depth of knowledge was clear the first time we looked at their API documentation. The SubtleData technical team even wrote custom API calls for our use, a tremendous added value. They easily cut our time to market in half.”

Dash is a smartphone application that allows users to open, view, split and pay their restaurant and bar tabs, as well as receive targeted loyalty offers from their favorite venues, and share information through leading social media outlets.

SubtleData leveraged AngelList to raise a $500,000 seed round to the point of being over-subscribed.

Jeff McGregor   Dash   Virtual-Strategy Magazine   AngelList  


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Patent 6,384,850; 6,871,325, 6,982,733, and 8,146,077