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6/5/2013:
The old adage "the shortest distance between two points is a straight line," doesn't always cast the middlemen in a favorable light. But, in the case of what can be an overcrowded, inefficient point-of-sale market, one middleman could be just the remedy today's hospitality industry app developers need.
Founded in 2011, platform-as-a-service company SubtleData has created a middleware application that it says will allow app developers to provide a host of consumer and business benefits. SubtleData plans to do this by circumventing the lack of standards in the industry regarding application programming interfaces (APIs), data exchange and data storage.
While this sounds complex, the un...
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Tags: SubtleData mPOS PYMNTS Bryan Menell apps API
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5/31/2013:
SubtleJSON Client Libraries – SubtleLibs™- available in six key programming languages
SubtleData™ Inc., the company that connects web and mobile applications to Point of Sale systems, has extended the availability of its SubtleJSON interface to their entire application developer ecosystem. Additionally, SubtleJSON client libraries are available in six common programming languages to speed the application development process for their developers.
“Our goal is to provide all application developers building on the SubtleData platform with the requisite tools to bring their applications to market quickly and cost effectively,” said Richard Bagdonas, Founder and CTO. “Our SubtleJSON inte...
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Tags: SubtleJSON SubtleLibs Point of Sale Integration Python Ruby on Rails Java PHP Objective-C Javascript Richard Bagdonas
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5/23/2013:
Over 750 developers on platform making over 5 million API calls per month
SubtleData™ Inc announced today that payments and eCommerce veteran, Jon Armstrong, has joined as President. The news comes as the company crosses two key growth milestones and is experiencing rapid adoption of their technology by a diverse range of enterprise customers throughout the hospitality industry.
“We’re excited to have Jon as a member of our executive team,” said Bryan Menell, CEO of SubtleData. “Jon has a great breadth of experience in the retail commerce and payments industry that will be critically important to our growth.”
An industry veteran, Mr. Armstrong was an Accenture payments Partner...
Read more...
Tags: Jon Armstrong Accenture Adlucent United Way Bryan Menell Richard Bagdonas API platform developers National Restaurant Association Show mobile loyalty mobile payment
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5/14/2013:
George Sibble, Chief Software Architect for SubtleData is interview by Joshua Krammes from Softlayer.
Read more...
Tags: Softlayer Joshua Krammes George Sibble
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3/11/2013:
By Andrew Moore
Reporter with Silicon Hills News
Wouldn't it be cool if you could order and pay for a beer – or any other food or beverage – at your favorite bar just by using a smartphone? Sure it would. Can you? Well, probably not. While there are most likely a million cool ways to build an app that lets you order from your table or have a cold beer waiting for you at your favorite bar, there probably isn't any.
Why? Your Smartphone app doesn't speak the same language as the cash register at the bar. In fact, having a cloud based app communicate with the server infrastructure of an establishment’s point of sale system is really difficult. The POS infrastructure – as in your favorite...
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Tags: SXSW Developer Garage Silicon Hills News Richard Bagdonas Andrew Moore Dietrich Diehl Innovative Delivery Systems Koupon Media Eric Moore Restaurant Freedom Mark Turner NOOM Next One’s On Me Sara Rodell
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3/8/2013:
By Hamish McKenzie
On paper, it seems obvious that Austin should be included in the “best startup cities in America” list. For starters, the city hogs the tech industry’s attention for a week every year during South By Southwest, now hyped and mocked in equal measure. Then there are the heavy-hitter tech residents. Some of the biggest and most important tech companies have a presence here: Google, Apple, Facebook, Evernote, Cisco, IBM, Dell, AMD, National Instruments, and Texas Instruments, just to name a few. The local economy is booming, the state is business-friendly, and the cost of living is relatively low, compared to the coasts....
....On the flip side of the equation, the start...
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Tags: PandoDaily Google Apple Facebook Evernote Cisco IBM Dell AMD National Instruments Texas Instruments SolarWinds Home Away BazaarVoice Daylight Partners Eyes of Texas Partners Sentient Ventures Coursa Ventures Mass Relevance Capital Factory Spredfast SpareFoot Bloomfire Jutera Labs WhaleShark Tivoli Trilogy Motiv Vignette Austin Ventures SXSW
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3/8/2013:
SubtleData™ Inc., the company that connects mobile applications to Point of Sale systems, today announced several key milestones in the company’s evolution. These milestones are additional signs of the company’s exponential growth and widespread adoption.
On March 31st the company will release support for the highly recognized iPad POS from Revel Data Systems. "Since our inception, Revel has been looking for the most efficient way to connect 3rd parties to our iPad POS systems," said Lisa Falzone, CEO of Revel Systems. "In SubtleData, we've found a great partner to facilitate integration with our API, helping us build one of the strongest products on the market. Our goal is to provide th...
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Tags: Revel Data Systems iPad POS Lisa Falzone PYMNTS Best Newcomer Innovator Award Ben Milne Dwolla Developer Garage
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2/27/2013:
Red-Fork Hospitality Solutions (http://red-fork.com/), a leading mobile and online hospitality ordering solution, announced today that they have selected SubtleData to provide point of sale (POS) integration for its cross-platform mobile software. Integration with the SubtleData platform allows Red-Fork to easily connect with many of the leading POS system their clients have implemented. This integration enables Red-Fork clients to receive mobile orders directly through their POS systems.
“With SubtleData’s POS platform, our developers need only to code to one interface, reducing development cost, testing cycles and improves our time to m...
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Tags: SubtleData Red-Fork Hospitality Solutions POS Integration Point of Sale Integration mobile order bars restaurant hotel
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2/25/2013:
A large number of people in the SubtleData ecosystem are in Austin the 2nd weekend in March, so we thought we'd invite everyone to our first ever Developer Garage event. Our goal is to bring together like-minded people who were interested in mobile and tablet applications for hospitality, mobile POS, mobile payments, and business intelligence.
Register here - http://2013devgarage.eventbrite.com - and we'll give you a badge at the door. No other requirements to attend.
We've also noticed that many of our developers are raising capital. So we thought we would bring in a few top tier venture capitalists so that you could pi...
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Tags: Developer Garage SXSW SWSWi Ben Milne Dwolla Scott Hartley Mohr Davidor Ventures Ben Krall Metamorphic Ventures Nitesh Banta General Catalyst Partners Nick Grossman Union Square Ventures Mark Turner Restaurant Freedom Lyle Worthington Horseshoe Bay Resorts
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1/14/2013:
MagTek, Inc., a global leader in retail electronic payment security, today announced a strategic collaboration with SubtleData, the company that connects mobile technology to point of sale systems, to give retailers a completely integrated, secure card swipe solution for their mobile point of sale system.
At the National Retail Federation 102nd Annual Convention & EXPO MagTek and SubtleData will demonstrate how a MagTek iDynamo Secure Card Reader Authenticator (SCRA), when used with an iPad or iPhone integrated to the POS system by the SubtleData platform, enable retailers to expand their existing POS systems and create a secure mobile point of sale.
"Retailers want to engage with th...
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Tags: SubtleData MagTek iDynamo iPad iPhone National Retail Federation NRF Expo Secure Payment mobile point of sale
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1/10/2013:
Motion and SubtleData Collaborate to Engage the Consumer and Reduce Shopper Abandonment
* SubtleData joins Motion Valued Partner Program as Solutions Partner
* Motion solutions powered by SubtleData’s point-of-sale (POS) integration work within the current retail environment to build better customer relationships while saving retailers time and money
* Motion and SubtleData will demonstrate joint mobile POS solution at NRF 2013, Booth #C320
Thursday, January 10, 2013
Motion Computing, a global provider of mobile computing solutions based on leading rugged tablet technology, today announced SubtleData, the company that connects mobile applications to POS systems, has joined ...
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Tags: Motion Computing Solutions Partner Valued Partner Program MVP National Retail Federation NRF
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1/4/2013:
appMobi has beefed up its HTML5 SDK over the past couple of months, offering developers Windows Phone 8 and video tools support.
The firm has now partnered point of sale (POS) platform provider SubtleData to offer developers access to various systems, which will allow them to integrate the API's services into their apps. This will allow the app user to access mobile wallets, pay bills, and so on.
Sam Abadir , CTO and founder of appMobi, said: "Mobile devices present an amazing opportunity for automating retail and hospitality functions, but building a mobile app that works with just one Point of Sale system is time consuming and expensive for even the most seasoned developer.
"By co...
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Tags: appMobi SubtleData Windows Phone 8 couponless offers mobile payment
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1/3/2013:
The SubtleData Platform gives appMobi HTML5 mobile developers easy Point of Sale integration for their mobile apps
SubtleData™ Inc.(www.subtledata.com), the company that connects mobile applications to Point of Sale (POS) systems, has been selected by appMobi to provide critical point of sale integration to its mobile cross platform app development ecosystem. By accessing the SubtleData API (www.subtledata.com/appmobi), app developers will have access to the SubtleData API and will now be able to easily integrate their mobile apps with many leading point of sale systems...
Read more...
Tags: SubtleData Bryan Menell appMobi Sam Abadir POS Integration partner mobile development HTML5
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11/18/2012:
SubtleData Inc., an Austin, TX-based provider of an app that connects mobile applications to Point of Sale systems, has raised over $500k in seed funding.
Backers include Joshua Baer, Mellie Price, Bryan Menell, Jon Armstrong, Jeff Gemperle, Adam Weisberg, and Nathan K Smith.
The company intends to use the funding to continue to expand their Point of Sale integrations and number of mobile developers.
Led by new CEO Bryan Menell and founder and CTO Richard M. Bagdonas, SubtleData designs, develops, and manages Application Programming Interfaces (APIs) that connect mobile devices to the majority of existing Point of Sale systems in a platform-as-a-service environment. The company said...
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Tags: Joshua Baer Mellie Price Bryan Menell Jon Armstrong Jeff Gemperle Adam Weisberg Nathan Smith Richard Bagdonas
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11/16/2012:
Bryan Menell has recently taken the reigns as CEO of a new software company in Austin, Texas. SubtleData was officially launched in August 2011, but has recently come out of the gate with a "bang", garnering a lot of attention in tech funding circles taking the top spot on AngelList for several days. It's Point of Sales app platform already has over 200 companies building upon its architecture, and I am sure the company will continue to have great results with Bryan in the chief executive officer role.
I have known Bryan since 1978. Yes, we were 12 years old. We attended Jr. High and High School together in California. And while we had over 800 students in our graduating class, we ra...
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Tags: Bryan Menell Thom Singer Some Assembly Required Austin Tech Happy Hour
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11/15/2012:
SubtleData launches a new software platform for sales, appoints a new CEO and closes on a seed round of funding. Bryan Menell, a successful serial entrepreneur formerly with the Dachis Group, has joined the Austin-based startup, which connects mobile applications to point of sale systems, as its CEO. He joins Richard Bagdonas, company founder and Chief Technology Officer, on the executive team.
“The range of applications being developed empower consumers to split checks at restaurants, purchase drinks for their friends, track loyalty and rewards points, and even connect with other people at the hottest night clubs,” according to the company’s news release.
Through AngelList, SubtleData...
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Tags: Dachis Bryan Menell Richard Bagdonas AngelList
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11/14/2012:
Austin-based SubtleData said Tuesday that it has named Bryan Menell as its CEO, and launched its platform for connecting mobile applications to Point-of-Sale (POS) systems. Menell, who was most recently at Dachis Group, also served at Perficient and other companies; he's also known for his work running AustinStartup.com. SubtleData said it is developing a platform which helps mobile developers tap into the most common Point of Sale Systems used in service industry locations, such as restaurants and night clubs. The company said it already has over 200 companies developing applications on its platform. SubtleData's founder, Richard Bagdonas, continues as Chief Technology Officer. The firm sai...
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Tags: Bryan Menell Richard Bagdonas AngeList Dachis Group AustinStartup
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11/13/2012:
SubtleData debuts developer platform to access point-of-sale systems.
With over 200 developers working to deliver new applications for this platform that connects mobile to point of sale systems, SubtleData is aimed at a market of hundreds of companies developing these tools. SubtleData is a huge time saver, according to a press release in Virtual-Strategy Magazine,
“Working with SubtleData has been a pleasure for our development team,” said Jeff McGregor, CEO of Dash. “Their depth of knowledge was clear the first time we looked at their API documentation. The SubtleData technical team even wrote custom API calls for our use, a tremendous added value. They easily cut our time to marke...
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Tags: Jeff McGregor Dash Virtual-Strategy Magazine AngelList
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11/13/2012:
Most of the technology glitz in the restaurant and hospitality industry will likely end up as an app on your smartphone. You’ll be able to whip out your device and pay your bill, redeem a coupon, or even help your buddy leave a tip for that last round. But having all those capabilities takes some non-glitzy stuff. Somebody has to provide the tools that give the innovators the ability to innovate. That’s where Austin’s SubtleData comes in. They’re giving app makers a platform that integrates with the lifeblood of the hospitality industry’s technical environment: the point-of-sale system (POS).
“We’re taking something that is hugely difficult and expensive and essentially making it cheap an...
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Tags: AustinStartup Bryan Menell Richard Bagdonas Dash Me+1 AngelList
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11/13/2012:
It’s is harvesting season and seed rounds are sprouting like crazy. Today, fledging startups are getting showered in venture capital to make their products grow. Already this morning, 5 early-stage companies peeked up above ground to make funding announcements. Here is what they have revealed.
SubtleData links cash registers to smart phones
While the mobile payments space is heating up, a majority of bars, restaurants, hotels, nightclubs, resorts, convenience stores, and retail shops still conduct business using Point-of-Sale systems. SubtleData connects mobile applications to these systems by providing a single platform that developers can use for integration, so they do not need to d...
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Tags: VentureBeat AngelList
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11/13/2012:
A nascent software company has enlisted serial entrepreneur Bryan Menell as its CEO.
Austin-based SubtleData Inc., which launched in August 2011, developed a platform for point of sales applications. It employs 15 workers, company officials disclosed Tuesday.
Menell, a prominent promoter of local technology entrepreneurship, was previously a director at the Dachis Group Inc. for three years and a founder of the Capital Factory, an Austin-based business accelerator.
http://www.bizjournals.com/austin/blog/abje_news/2012/11/subtledata-launches-with-tech-vet.html
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Tags: Austin Business Journal Bryan Menell Dachis Group Capital Factory
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11/13/2012:
Over 200 Developers Using the Patent-Pending SubtleData Platform to Deliver New Applications
AUSTIN, TX -- NOV 12, 2012 – SubtleData™ Inc., the company that connects mobile applications to Point of Sale systems, today announced the general availability of their platform for Point of Sale applications, along with a new Chief Executive Officer appointment and an oversubscribed seed round of funding. The news comes as the company has been experiencing global adoption of their technology within the developer community.
The company announced that over 200 companies are developing applications on the patent-pending SubtleData platform, which makes it simple for de...
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Tags: Bryan Menell Me+1 Dash Kyle O'Connor Jeff McGregor CEO funding AngelList Richard Bagdonas
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10/12/2012:
Excerpt:
Fourteen early-stage startups pitched to a full house of angel investors at the Capital Factory Thursday for Demo Day, a ticketed event of Austin Startup Week. When the presentations were through, investors said there were definitely companies they would be looking into and possibly writing checks for.
"I completed my first round of funding before leaving the room," quipped Bryan Menell, CEO of SubtleData which integrates apps with point of sale data streams. He’s also head of AustinStartup.com and in charge of Austin High Tech Happy Hour. He'd made a dinner date with one investor who showed great interest in his compa...
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Tags: Bryan Menell Capital Factory Josh Baer AustinStartup.com Tech Happy Hour Demo Day
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10/3/2012:
October 3, 2012, Austin, TX - SubtleData, Inc. announced today that they have created an intellectual property program that will cover the patent sublicensing fees for companies who have incorporated technology covered by Ameranth patents. SubtleData provides patent sublicensing to those companies that apply to the SubtleData IP Program. Program participants receive free Ameranth licensing until January 1, 2013.
Ameranth's pioneering web/wireless data synchronization inventions have been patented, (U.S. Patent Nos. 6,384,850; 6,871,325; 6,982,733; 8,146,077 - with additional patents pending), have been widely adopted and deployed, and are now essential to the modern wireless/web hospit...
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Tags: Ameranth Intellectual Property Program patent Vern Yates
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10/1/2012:
October 1, 2012, Austin, TX - SubtleData, Inc. announced today that it has released an version of its POS Plugin software that works with TransAction+ payment processing from Data Business Systems.
SubtleData connects mobile applications to Point of Sale systems with its cloud-based platform and its POS Plugin "connector" software that links installed Point of Sale systems to the SubtleData platform. The company released its latest upgrade to the POS Plugin software, designed for use with locations running TransAction+ payment processing software, such as those using POSitouch.
The new version supports the Point of Sale systems installed at the majority of chain restaurants around t...
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Tags: POSitouch Data Business Systems DBS TransAction+ POS Plugin
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9/19/2012:
September 19, 2012, Austin, TX - SubtleData, Inc. announced today that it has released an updated version of its POS Plugin software that is designed for use in high-volume sports arenas.
SubtleData connects mobile applications to Point of Sale systems with its cloud-based platform and its POS Plugin "connector" software that links installed Point of Sale systems to the SubtleData platform. The company today has released its latest upgrade to the POS Plugin software, designed for use in locations that have hundreds of thousands of consumers ordering from mobile devices and through traditional POS terminals.
The new version supports the Point of Sale systems that are installed at the...
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Tags: POS Plugin sports arenas
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9/17/2012:
The following video is from Microsoft's GenerationApp TV interview with one of the founders of SubtleData, talking about Windows Azure and how the SubtleData platform works within Windows Azure.
Read more...
Tags: Windows Azure Richard Bagdonas Microsoft GenerationApp TV
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9/12/2012:
http://austinstartup.com/2012/09/qa-wednesday-subtledata/
Tags: Austin startup austinstartup.com
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8/30/2012:
http://blogs.technet.com/b/bizspark_featured_startups/archive/2012/08/30/startup-of-the-day-on-azure-subtledata.aspx
Tags: Microsoft BizSpark BizSpark One
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8/7/2012:
FOR IMMEDIATE RELEASE
August 7, 2012, San Diego, CA - Ameranth, Inc. announced today that it has entered into a patent license agreement with SubtleData Inc. of Austin, Texas, www.subtledata.com - a very exciting and successful company that connects mobile applications to a variety of Point of Sale systems at bars, restaurants, hotels, and casinos.
Ameranth's pioneering web/wireless data synchronization inventions have been patented, (U.S. Patent Nos. 6,384,850; 6,871,325; 6,982,733 - with additional patents pending), have been widely adopted and deployed, and are now essential to the modern wireless/web hospitality enterprise. The explosive grow...
Read more...
Tags: Ameranth patent licensing Tabbed Out OLO Micros GrubHub PAR OpenTable Agilysis Papa John's Domino's Pizza Hut
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7/5/2012:
WASHINGTON, DC - July 5, 2012 - SubtleData, the world’s leading Platform for Point of Sale apps, today announced the publication of Kiosk Swiper for IDTech, an IOS app that allows merchants to accept card-present credit card transactions on iPhones, iPads, and iPod Touches with an IDTech credit card reader and their existing website.
The Kiosk Swiper for IDTech integrates the iMag Pro reader with the merchant’s mobile-optimized website allowing for encrypted credit card information to be passed to the SubtleData platform and on to the merchant’s Point of Sale system for processing through their normal merchant account, all without the hassle of building a native IOS application.
"Say ...
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Tags: Kiosk Swiper IDTech iMag Pro iPhone iPad iPod Touch
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6/27/2012:
WASHINGTON, DC - June 27, 2012 - SubtleData, the world’s leading Platform for Point of Sale apps, today announced that they have released new platform features that empower retail application developers to create mobile wallets that leverage loyalty programs for payment.
Many mobile application developers require users to download a mobile wallet to make payments at retailers. A large percentage of retailers rely on loyalty programs to track user spending habits and incent consumers to make repeat visits. SubtleData is the first company to link the loyalty programs with a mobile wallet, thereby allowing the consumer to present benign loyalty credentials in place of their credit card. ...
Read more...
Tags: mobile wallet loyalty mobile payments
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6/22/2012:
WASHINGTON, DC - June 22, 2012 - SubtleData, the world’s leading Platform for Point of Sale apps, today announced that they will be debuting some amazing mobile technologies targeted for hotels, resorts, and casinos at next week's HITEC conference in Baltimore, Maryland. The HITEC conference is the world's largest show for Hospitality Financial and Technology Professionals.
Some of the technologies debuting next week include mobilization of poolside amd tableside staff at hotels and resorts.
Richard Bagdonas, CTO of SubtleData said "Hotel guests can interact with their hotel charges while sunning themselves poolside. They can order another mai tai and put it on their room without wa...
Read more...
Tags: HITEC Micros Micros 9700
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6/18/2012:
WASHINGTON, DC - June 18, 2012 - SubtleData, the world’s leading Platform for Point of Sale apps, today announced the publication of Kiosk Swiper for IDTech, an IOS app that allows merchants to accept card-present credit card transactions on iPhones, iPads, and iPod Touches with the IDTech iMag Pro credit card reader and the retailer's existing website. The app should be available in the Apple App Store by month's end.
The Kiosk Swiper for IDTech integrates the iMag Pro reader with the merchant’s mobile-optimized website allowing for encrypted credit card information to be passed to the SubtleData platform and on to the merchant’s Point of Sale system for processing through their normal m...
Read more...
Tags: IDTech Kiosk Swiper iMag Pro
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6/11/2012:
WASHINGTON, DC - June 11, 2012 - SubtleData, the world’s leading Platform for Point of Sale apps, today announced the additional support for Australian locations.
The company has seen increased demand for international support of Point of Sale applications and the developer community in Australia is rapidly growing. Many of the same point of sale systems available in the United States are used in other countries.
"The barriers to international growth have been eliminated as Point of Sale companies make concerted efforts to sell their products outside of the United States," said Richard Bagdonas, Chief Technology Officer of SubtleData. He added "We have created a platform that works...
Read more...
Tags: Australia Kiosk Swiper
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5/4/2012:
Begin Excerpt from smartblogs.com
Mobile technology is exploding, and with smartphones trending, a lot of restaurateurs are asking themselves whether they should build an application for an iPhone or Android phone. The answer is no. Building a mobile website is easier, more efficient and much less expensive.
Building a mobile website
You already have a website, so it’s easier to optimize it for mobile devices than to find someone to build two different applications, one for iPhones and one for Android phones. Hiring someone to optimize your w...
Read more...
Tags: iPhone Android mobile website SmartBlogs.com
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5/3/2012:
WASHINGTON, DC - May 3, 2012 - SubtleData, the world’s leading Platform for Point of Sale apps, today announced the publication of Kiosk Swiper for MagTek, an IOS app that allows merchants to accept card-present credit card transactions on iPhones, iPads, and iPod Touches with a MagTek credit card reader and their existing website.
The Kiosk Swiper for MagTek integrates the iDynamo reader with the merchant’s mobile-optimized website allowing for encrypted credit card information to be passed to the SubtleData platform and on to the merchant’s Point of Sale system for processing through their normal merchant account, all without the hassle of building a native IOS application.
"Gone ar...
Read more...
Tags: MagTek iDynamo iPhone iPad iPod Touch Kiosk Swiper
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4/26/2012:
WASHINGTON, DC - April 26, 2012 - SubtleData, the world’s leading Platform for Point of Sale apps, today announced that several technologies at the National Restaurant Association conference, scheduled for May 5-8 in Chicago, will be powered by the SubtleData mobile interface with Point of Sale. Technologies including video menu boards, iPad Point of Sale terminals and mobile payment devices will securely connect a cardholder to the Point of Sale on mobile devices.
The Point of Sale Application Programiing Interfaces (APIs) allow mobile developers to create rich apps that provide interactions with the Point of Sale. Using encrypted credit card readers from companies like MagTek and IDTe...
Read more...
Tags: NRA National Restaurant Association IDTech MagTek
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4/15/2012:
http://www.microsoft.com/bizspark/One/
Tags: Microsoft BizSpark BizSpark One
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4/9/2012:
http://www.websitemagazine.com/content/blogs/posts/archive/2012/03/19/startups-to-watch-net-briefs-may-2012.aspx
Tags: websitemagazine.com startup Austin
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4/6/2012:
http://greendrinksmason.blogspot.com/2012/04/startups-to-watch.html?m=1
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3/29/2012:
http://sdtimes.com/content/article.aspx?ArticleID=36482
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3/25/2012:
http://techdrawl.com/sxswi-wrap-up-seven-observations
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3/14/2012:
http://www.texaspos.net/blog/point-of-sale/subtledata-ipad-point-of-sale-platform-provider-showcasing-in-sxsw-2012-austin-tx
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3/13/2012:
http://www.ipadenclosures.com/blog/posts/sxsw
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3/10/2012:
http://launchdfw.com/tag/sxsw/
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3/9/2012:
http://www.rcrwireless.com/article/20120309/mobile_content/mobile-payments-in-the-spotlight-at-sxsw-interactive/
Tags: SXSW SXSWi mobile payment
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3/8/2012:
http://www.haogongju.net/art/1333958
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3/7/2012:
http://www.austintechhh.com/
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3/5/2012:
http://www.visioncloud.eu/content.php?s=271,451
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3/5/2012:
http://gigaom.com/2012/03/05/the-10-austin-startups-you-need-to-meet-at-sxsw-2012/
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